Wilson Center

How do you showcase deep policy expertise?

The Challenge

The Wilson Center, recently named the #1 regional studies think tank in the world, serves as a policy forum for tackling global issues through independent research and open dialogue. They create unbiased, nonpartisan content that helps audiences come to their own conclusions on policy issues. Wilson asked us to redesign their website to elevate their brand and reliably deliver relevant, timely content to every visitor.

Markets & Services

content migration

A massive content migration

At the heart of this project was a comprehensive content migration from Wilson Center’s current Drupal 7 site to the new Drupal 8 site. In addition to redesigning and building the new site, we worked together to map 245 fields and migrate close to 100,000 pieces of content. The result is a technically solid, fast-loading new site that brings together all of the Wilson Center’s unparalleled research, insights and programming.

faceted search

Focusing on user interests

Based on audience research, we aligned the site navigation with user interests and search preferences, so visitors can always find what they’re looking for quickly. The new Insight & Analysis hub, which dynamically brings together over 20,000 pieces of content, lets visitors dive deeper into topics using an intuitive search and filter experience.

Faceted search UI on Wilson Center Website

Bringing related content together

The new site features robust topic and region landing pages that aggregate featured content and add context to global policy issues. We also implemented dynamic logic that promotes the Wilson Center’s wealth of content on nearly every page of the site—so visitors are always presented with clear pathways to content of interest.

Brand cohesion

Bolstering the Wilson brand

The Wilson Center has more than 20 programs that cover every region of the world, but their digital presences felt unconnected to the Wilson parent brand. By creating branded mini-sites for these programs, and by presenting program content alongside the Wilson Center’s new Insight & Analysis hub, we help visitors draw the connection to the Wilson brand.

The Wilson Center program brands floating around a laptop computer

Speakers having a public discourse on stage during an event

events and multimedia

Increasing the visibility of events and multimedia

The new site finds creative ways to promote events, such as featuring topical speaker quotes, cross promoting events based on similar topics, and by housing event multimedia in the new Watch & Listen hub. We also promote live content in a bold, engaging way so visitors immediately understand the vibrancy and relevance of the Wilson Center’s work.

Media showcase of speakers having public discourse for a media event

tools and templates

Everyday tools and templates

Our team designed and developed robust event and email templates in EveryAction to help present a consistent user experience. These templates make it easy for staff to promote key information and events with materials that live up to the Wilson brand. We also worked with the Wilson Center team to create Drupal-powered digital signage that’s featured throughout their Pennsylvania Avenue space.

Collage of various tools and templates built for use by the Wilson Center team

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