Case Study: Tempus

How do you demonstrate market leadership?

The Challenge

Tempus, an association that represents credit unions, is all about creating value for its members. It needed a new website that allows them to do that.

Markets & Services

competitive advantage

Outperform the Big Guys

Tempus has been named Top G10 Foreign Currency Forecaster by Bloomberg for many years, beating out international banks and household names like Western Union. The new site takes these competitors head-on by emphasizing how Tempus saves its clients more money through accurate forecasting, risk management and market expertise.

Branding

Change brand perceptions

Many customers perceive foreign transactions as just that—a transaction. Tempus wanted to demonstrate that they're a long-term partner, not a one-off middleman. With intentional, defined action paths, we're now driving CFOs and CEOs of global businesses to reach out to Tempus experts, rather than to create an account without any human interaction.

Logo

Mark your milestones

In 2019, Tempus celebrated its 20th birthday. They were looking for a refreshed brand that could take them through the next 20 years. We developed a new look-and-feel that can scale across print, digital—even cupcakes. Design elements like an anniversary logo and a unique icon system help reinvigorate the brand.

Photos

Convey culture

Since photography can make or break a website, we directed a photoshoot so Tempus wouldn't have to rely solely on stock. We showcased their offices and employees to help them convey their dynamic culture, not just to clients but also future employees.

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