Somos had specific KPIs for growth and engagement that their new website needed to meet. To achieve those goals, we used a flexible information architecture (IA) and lead generation capture touchpoints. We also added a search function and integrated their APIs on the "Find a Toll-Free Number" tool to enable searching across any Toll-Free area code. Before launch, we led usability testing to ensure a user-facing end product that delivers on audience needs.

Somos wanted to expand beyond their traditional audiences by adopting a more approachable, human voice. The design brings this voice to life through graphics, animation, and real company photos and videos that convey a vibrant culture.

Somos' website is also a recruiting tool, so it was crucial that it convey their close-knit culture and generous benefits. We provided guidelines for photo and video shoots that capture the "Somosian" spirit. We used employee testimonials to reinforce that this is a company that empowers its people to voice their opinions, stretch their imaginations and grow.

Somos' annual Toll-Free User Summit brings together industry leaders and peers for a multi-day event packed with insights on how Toll-Free can be the catalyst for meaningful two-way conversations. We helped to give the summit the excitement and prominence it deserves with its own microsite featuring travel, schedule and virtual sessions.