Our website is too cool for your old browser. Update now.
The American Red Cross was looking to build support in two key areas: their signature blood donation program and lesser-known home fires safety program. The hard part? Packaging together different media assets into a single, compelling storytelling experience. From idea conception through design and writing through development, we created Help Save a Life, a “choose your path” website that was honored with a 2021 W3 Gold Award.
Audiences can choose a path: home fires or blood, and then are taken on a multimedia journey. People explore emotional stories told firsthand by survivors saved by the Red Cross: a volunteer whose own family had been helped when his childhood home burned down, a triathlete saved after losing 60% of his blood in an accident, a man who narrowly escaped a fiery death thanks to a free smoke detector.
Our immersive designs make audiences feel like they’re right there on the scene: in the middle of a home fire, at the accident site or by the patient’s side at the hospital. We use a combination of full-width photography, animation and audio to help bring the experience to life.
The Red Cross wanted to share the website on tablets at different touchpoints, such as public events and blood drives, so we made sure that the horizontal-scrolling experience was seamless across platforms. Sticky “donate money” and “donate blood” calls-to-action help to drive engagement, so that people don’t forget that they can be a literal lifeline.
Our analytics team supported the Red Cross team by training them on how to set up their Google Analytics, since they were keen to measure the success of the Help Save a Life website and learn from the data.
