Case Study: Project HOPE

How do you create a digital experience that supports a mission?

The Challenge

For over 65 years, Project HOPE has been at the forefront of global health and humanitarian crises, providing urgent relief and sustainable solutions. While their impact on the ground evolved, they needed a new website that reflected their updated brand and the organization’s growth and development. They required a platform that was robust, dynamic, user-friendly, and supported their organizational goals. We partnered to redesign their website, aiming to showcase their rapid response capabilities, demonstrate long-term impact, and more effectively engage donors and partners.

Markets & Services

Website Development

A best-in-class backend experience

We made the most of the WordPress Gutenberg editor's capabilities–while avoiding common pitfalls–in their new CMS build. When poorly implemented, Gutenberg can lead to inconsistent content and brand implementations. Our approach provided guardrails to ensure the platform's power and benefits were fully harnessed, while maintaining visual consistency and brand standards. Our solution includes visual aids and placeholder helper text to guide web editors, ensuring proper page template and component usage. This best-in-class backend experience is both powerful and user-friendly, allowing Project HOPE to focus on their mission, not wrestle with technology.

Digital Communications Strategy

Supporting crisis communications

We developed a website that mirrors Project HOPE’s agile approach to crisis response. New, powerful storytelling communicates their ability to provide urgent relief and lasting impact. The new platform supports swift updates during emergencies with features like a flexible alert banner. Now it’s easy for supporters to securely and quickly donate across technologies.

Brand

A digital presence, transformed

Our design direction centered around visually representing movement, progress, and hope. We incorporated design storytelling elements to convey movement and connectivity. The brand guidelines were updated to ensure accessibility, with a focus on contrast adjustments. The result is a transformed online brand identity that honors the Project HOPE legacy while embracing modern digital standards.

“The site looks amazing... You did such a great job! Thank you for everything your team did to support us."

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