Case Study: MAXIMUS

How do you build a cohesive global brand?

The Challenge

MAXIMUS came to us with a formidable digital challenge: Convey their complex offerings across a wide range of audiences, markets and countries. Thanks to our longtime partnership, we continue to grow the MAXIMUS digital ecosystem, having launched multiple websites that serve different needs, yet still feel like part of the same family.

Markets & Services

STRATEGY

Global presence, community focus

MAXIMUS works with governments to provide health and human service programs that improve the health of communities. These programs cover a wide swath, ranging from Medicaid and Medicare to welfare-to-work and program modernization. Our mission was to create a scalable, customizable system while building a global MAXIMUS brand.

Voice

Put people first

During the discovery phase, our client sketched a diagram that not only guided our strategy but ended up on the site. One way we helped to communicate these goals was by establishing a new voice that never feels impersonal—humanizing content that might otherwise come across as sterile and corporate.

Design

Deep-thinking design

Accommodating for multiple languages. Meeting level WCAG 2.1 accessibility. Incorporating predictive search. These were just some of issues that required deep thinking and problem-solving. Ultimately, we delivered on all of them, with a modular, customizable component system. This solution offers a cohesive look-and-feel while allowing for flexibility, accessibility and other technical requirements.

user experience

Navigation that works

Before our redesign, MAXIMUS organized their website navigation around their internal departments, creating a confusing user experience. We restructured their content to speak to audience needs—focusing on MAXIMUS services and programs—so that finding information is frustration-free.

Content

Insights you can use

We helped MAXIMUS demonstrate their thought leadership in an Insights section, aligning this content to topics people are currently talking about—everything from the effects of chronic stress to the expansion of Medicaid benefits. These Insight articles are driving search traffic and reinforcing perceptions of MAXIMUS as a leader in its field.

Want to talk about a project or idea?

Let's do this

I want to:

it's not us