Since Knowable wasn’t just targeting the usual audience of researchers and librarians, the key was to avoid making the site feel like a typical scientific journal or print publication. Features such as lively animations, expansive images and a high-contrast aesthetic are helping to draw new audiences in.

Because our client had specific requirements for managing, submitting and reviewing content, we custom built the backend. This allows their administrators to turn an entire article into XML for editing and exporting, for example. The backend also accommodates several editorial requirements for images, footnotes and other key content elements.