Exponent stands unrivaled as the world’s leading scientific and engineering firm. But like many B2B firms, growth focused on services while the brand experience remained stagnant.

Through stakeholder interviews, workshops, historical research, and competitive analyses, we helped the Exponent team reframe their corporate narrative. A new vision, mission, and brand platform convey a story of connection – an ethos worthy of the organization's tenure and attractive to the next generation of talent.

Exponent’s people – highly credentialed, multidisciplinary scientists – are its product. With hundreds of profiles to maintain, the Exponent team needs robust but easy-to-use backend. A Drupal framework ensures easy maintenance, while a custom-designed API dynamically serves featured expert bios. Taxonomy and faceted search break down content silos by ensuring profiles display on contextually relevant pages. Seamless integration with a Yext-powered search function supports the organization’s value proposition: to provide the right expertise for the right challenge.