Case Study: The Chartis Group

How do you create a unified brand experience?

The Challenge

The Chartis Group is a leading healthcare advisory services firm composed of multiple consultancies with unique brands and services. Chartis needed a new website, which led to reimagining their brand to tell a cohesive story of their comprehensive offerings in the healthcare sector. With a revolutionized digital presence, they are well-positioned to attract clients and talent.

Markets & Services

Strategy

Make your positioning clear

The Chartis Group brings an unparalleled depth of expertise and breadth of experience to their clients, thanks to the collective offerings and talent of each practice. But the companies and service lines felt disjointed—we needed to paint a holistic picture. To demonstrate their unified vision and mission, we created an immersive navigation and clear overview of offerings, and positioned Chartis as the transformation partner prepared to solve healthcare’s most complex challenges.

Design

Reimagine and define your brand

Chartis offers clients sophisticated, cutting-edge solutions, but their brand did not do their ingenuity justice. They also wanted to show off their smart, dedicated team members who are passionate about improving healthcare for a better future. We worked with Chartis to reimagine their existing brand and extend it into the digital space. With a detailed brand book, we codified their visual language, developed unique design elements and provided guidance for tailoring stock photography.

Content

Draw people in with powerful messaging

Chartis needed their new website to overcome common content challenges: illustrate complexity in a concise, understandable way; convey preeminence; invite people in, whether prospective clients or employees. Too often, their value propositions were hidden at the end of pages, and their insights were invisible in collapsible components. We started with some best practices—unburying the lead, infusing storytelling, quantifying impact—and then collaborated with them to elevate thought leadership and bring the Chartis culture to life.

Retainer Services

Work together, progress further

We’re proud to have a strong partnership with The Chartis Group. From the beginning, they trusted us with a significant transformation, and we respected each other’s expertise and dedication to the project. Our collaboration led to a successful launch and enduring retainer relationship. Together, we will continue to evolve the brand and website structure over time, ensuring the site continues to evolve and scale to integrate future acquisitions in the Chartis story.

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