Case Study: Boulder Crest Foundation

How do you create a digital experience that clarifies your mission and drives awareness?

The Challenge

As an organization that helps people thrive in the aftermath of trauma, The Boulder Crest Foundation wanted to streamline and modernize the website experience for their highly specific audiences—military members, veterans, first responders, and their families. But through our research and discovery process, we realized the organization also had a larger goal. They needed to establish themselves as the leader in the Posttraumatic Growth (PTG) space, and drive the education and conversation from post-traumatic stress disorder (PTSD) to PTG.

Markets & Services

A holistic digital experience

Boulder Crest Foundation was managing a well-trafficked separate site, Struggle Well—but this effort did not support the holistic brand awareness and education that their audiences needed. We strategically absorbed that site into the new Boulder Crest information architecture, creating a unified hub for-all-things-PTG.

Content Strategy

Experts who inspire hope

With their network of Posttraumatic Growth experts leading critical research in the field, Boulder Crest Foundation has redefined the trauma narrative. We leveraged media spots, podcast interviews, book publications, and academic research that not only showcases the authority of the organization, but also pioneers a new dialogue on transformation, growth, and hope in post-trauma recovery.

Design

True stories, real impact

The new website provides unique, flexible tools to amplify the voices of those affected by trauma. By sharing their experiences with Boulder Crest’s Posttraumatic Growth training programs through video testimonials, impactful quotes, and original imagery, we put the focus on warriors who have transformed struggles into strength.

Development

Embracing each journey

Recognizing the diverse needs of those visiting the site, we revamped the content organization of Boulder Crest’s critical PTG programs. Our “Find a Program Path” navigation now simplifies the search for the right programs and resources, ensuring everyone has a clear pathway for their unique situation.

Teamwork

A trusted partnership

We aim for partnerships founded in collaboration and trust. Our work with Boulder Crest’s close-knit team is an excellent example of what can be accomplished on a project with a strict timeline and budget. By becoming an extension of the Boulder Crest team, we were able to make decisions quickly and effectively to meet the project goals. The result is a Webby-honored digital experience.

SEO

The power of taxonomy

In just 3 months post-launch, the new Boulder Crest site began ranking in the top 10 of Google search positions for mission-critical keywords including: ptg, post-traumatic growth, and what is post traumatic growth?

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