Promoting events is a priority for Accordion, but its old site linked off to a third-party registration platform. To keep valuable prospects on the site, our redesign bakes this feature in. We also created non-intimidating forms and an email subscription call-to-action (promising to send emails "only when they’re interesting") to boost lead generation. A new toggle—global auxiliary navigation—allows audiences to go between Accordion's consulting and technology services (Maestro, a software platform for private equity-backed companies) without leaving the site.