Strategy is at the heart of what we do. Our digital fundraising process starts with a discovery phase. We first meet with your organization’s stakeholders to better understand your unique needs, brand style and tone, opportunities, and challenges.

Next, we research your audience, and find opportunities for both short-term and long-term growth.

We then deliver a robust digital fundraising strategy customized to your organization, built to elevate your fundraising program. We tackle integral components to your fundraising efforts, such as audience segmentation and persona development, donor cultivation funnels and journey mapping, campaign concepts, content planning, media planning, conversion rate optimization and automation recommendations.

Multi-channel fundraising campaign development – We develop and execute multi-channel, multi-touch fundraising campaigns that capture audiences’ attention across social, email, display and search, and guide them through the conversion funnel - from awareness, to advocacy, to donation.

Email acquisition and list growth – We create email acquisition campaigns to grow your lists and expand your pool of potential donors.

Social media content strategy & execution - We deliver and execute strategies that generate awareness for your brand and further your organizational goals through value-added social media content and creative.

Email fundraising – We develop top to bottom email fundraising strategies. From content and design, to audience targeting and email marketing automation, we provide organizations with full-service email support that will revitalize your email program and inspire your target audiences to support your organization.

Fundraising CRM integration & donation page builds - Our development team can work with your preferred CRM to streamline and enhance the donation process.

Amplification tactics – We use influencer outreach, event targeting, videos and more to amplify your message and reach your organizational goals.

Competitive analysis – We stack your digital fundraising assets and methods up against your competitors’ and develop strategies that will make you stand out in a crowded market.

Paid media strategy & execution – Through search, display and social advertising, we target your message to the right people, at the right time, ensuring that your organization and message is visible to your online community of supporters and potential donors.

Connected TV - Connected TV is a rapidly evolving top-funnel digital channel that enables nonprofits to reach relevant audience segments in an unmatched viewability and visibility environment. We can help your program leverage this emerging advertising channel and redefine how you engage new potential donors alongside premier programming.

Google Grants management – Whether you currently take advantage of this program for nonprofit search engine advertisers or have yet to leverage this tool, we can help craft an effective strategy and maximize performance for your Google Grant.

Lead nurturing – Prospects don’t convert to donors in a day – they often require nurturing. Using retargeting and marketing automation, we tell a story to your organizations prospective donors, and encourage them to donate through a strategic web of touchpoints on multiple channels.

Marketing automation – We use automation tactics to grow donor lifetime value and create a seamless web experience for your prospects and donors.

Analytics and reporting – Our analytics experts help you get a better understanding of donors and their online behavior. We provide our clients with web and campaign analytics consulting and analysis that includes, but is not limited to, creating conversion goals, setting up funnel visualization, and developing custom reporting. Aside from our marketing experts, we have designers, programmers and usability experts who can help implement on-site tracking recommendations.